Mohamad Anas Shammaa
Technology and digital transformation leader with 20+ years turning business strategy into enterprise platforms, optimized workflows, integrated data and AI-enabled delivery—combining executive leadership, structured discovery, Agile and Waterfall delivery governance, and hands-on technical judgment.
Profile
I lead the Digital Solutions function at Al Meera Consumer Goods Company—one of five core IT domains alongside SAP, Infrastructure, Security and Support—with all five function managers reporting directly to the CTO.
My work starts before technology selection: understand the business model, challenge existing processes, use structured discovery and brainstorming to frame the problem, optimize workflows, compare architecture options, then move into fit-for-purpose Agile or Waterfall delivery, production operation and continuous improvement.
I lead through a flexible delivery model combining internal resources with offshore distributed vendor teams across multiple countries, while remaining deliberately hands-on with architecture, integration, data engineering and AI-assisted delivery.
Technology operating model
The operating discipline behind the platforms: structured discovery, fit-for-purpose Agile and Waterfall governance, distributed-team coordination and production accountability.
Use design-thinking principles, stakeholder discovery and structured brainstorming to examine the business model, current process, pain points, workflows and architecture options before committing to an important technology decision.
Use fit-for-purpose Agile or Waterfall delivery governance. For sprint-based software work, Jira is the system of record for backlogs, change requests and development, supported by sprint planning, daily stand-ups, delivery reviews and progress reporting.
Coordinate internal resources and offshore vendor teams across Qatar, Pakistan, the UAE and India, aligning priorities, dependencies, technical decisions and execution across e-commerce, POS, integration and loyalty streams.
Treat production reliability as part of delivery. POS and the MuleSoft integration backbone require 24x7 operational readiness, disciplined change control, incident escalation, live monitoring and proactive support because outages can directly affect store sales and enterprise operations.
Selected transformation work
A selection across digital revenue, commerce, loyalty, core retail, enterprise integration, data and applied AI.
Launched a B2B gift card platform integrated with the retail ecosystem, creating a new digital channel and a governed foundation for B2C and partner expansion.
From June 2025, led the technical acceleration of web, mobile and loyalty platforms with an external vendor—strengthening architecture, integrations, performance, cloud operations, Agile delivery, DevSecOps, security/VAPT and decision visibility.
Led branch-by-branch modernization and 24x7 operational stewardship of the group’s mission-critical POS estate across Qatar and Oman, combining technical rollout, controlled change and a train-the-trainer adoption model.
Completed the enterprise move from TIBCO to MuleSoft API-led architecture, creating a mission-critical integration backbone with OpenAPI standards, centralized API management, developer portal, sandboxing and 24x7 support expectations.
Architected the customer journey, payment and enterprise-integration design for two autonomous shopping journeys—app-based and credit-card-only—on a cloud AI platform.
Established governed near-real-time pipelines connecting SAP with ministries, B2B partners and cloud platforms through Microsoft Synapse and Fabric, with security controls, live monitoring and proactive operational support while shaping the future Databricks + SAP architecture.
Case studies
Selected programs explored in more depth—showing the decision logic, architecture, delivery approach and business outcome behind the headline.
Al Meera Consumer Goods Company
A digital stored-value platform launched first for corporate gifting and designed to expand into consumer, retail and partner channels without creating separate technology silos.
Build a reliable gift-card capability that could support corporate sales at launch, integrate with the retail environment, and provide a controlled foundation for a broader B2C proposition rather than solving each channel independently.
Led the technical solution and delivery coordination across architecture, platform and vendor decisions, POS and integration dependencies, API governance, testing, rollout readiness and the technical path from the initial B2B proposition to B2C expansion.
Launch the corporate B2B proposition first, creating a controlled path to production while proving the platform and operating model.
Treat POS, APIs and downstream channels as part of one reusable architecture so future channels can be added without rebuilding the core product.
Coordinate end-to-end testing, operational readiness, API governance and partner-facing integration as part of the product—not as post-launch additions.
Use the B2B foundation to support the next consumer phase across retail, mobile and partner touchpoints while preserving one governed gift-card capability.
Established the corporate gift-card channel and onboarded approximately ten enterprise clients.
Extending the capability toward B2C retail, mobile and partner journeys while strengthening the existing corporate proposition.
The first phase processed more than QAR 20 million in transaction value during its first year. More importantly, the implementation created a reusable digital transaction capability that can expand beyond corporate gifting into additional customer and partner journeys.
Al Meera Consumer Goods Company
A sustained digital-channel acceleration program focused not only on front-end experience, but on the architecture, integration, performance, security, delivery and visibility required to operate customer platforms at enterprise scale.
Accelerate e-commerce and loyalty while improving the foundations underneath them: complex backend integrations, application performance, search, caching, cloud resources, DevOps, security assurance and management visibility—all while coordinating internal teams and an external delivery vendor.
Led technical supervision and architecture/governance across the external vendor and internal stakeholders, covering web and mobile applications, backend integration, caching, Elasticsearch, cloud resource management, CI/CD, VAPT remediation, security controls, dashboards and the connection between commerce and loyalty capabilities.
Work across web, mobile, loyalty, payments, OMS/fulfilment and partner integrations rather than optimizing each component in isolation.
Improve caching, search, cloud-resource use and backend design so customer experience is supported by a more resilient and operable platform.
Tighten DevOps/CI-CD, release discipline, VAPT follow-up and security controls while keeping delivery momentum with the external vendor.
Use dashboards and reporting to expose platform behavior, delivery progress and business-facing indicators so optimization continues after launch.
Accelerated improvements across the existing digital channels, integrations, infrastructure and operational controls.
Brought the next-generation commerce platform into production with modern payments, aggregator connectivity and OMS/fulfilment architecture.
Continue optimization across e-commerce, loyalty, performance, security, reporting and partner/customer journeys.
The new e-commerce platform went live in March 2026, while the broader program strengthened the architecture and operating model around digital channels—integrations, cloud resources, DevOps, security, search/caching, loyalty and management visibility—creating a better foundation for continued digital growth.
Earlier project portfolio
Selected projects from earlier career stages—showing the engineering, architecture, interoperability and delivery foundation behind my current leadership work.
Childhood Cultural Center
Built a CRM from scratch for parents and children, supporting daily operations, event registration, management reporting, research data and coordination across Public Relations, Research and Programs teams.
ASP.NET MVC · SQL Server · Active Directory · Microsoft Exchange
Childhood Cultural Center
Delivered an employee portal covering administrative circulars, shared calendars, directories, attendance, employee evaluation, helpdesk, reporting and internal services, integrated with core enterprise systems.
ASP.NET · SQL Server · Oracle E-Business Suite HRMS · Microsoft Exchange · Active Directory · Oracle BI Publisher
Childhood Cultural Center
Implemented a centralized fixed-asset system for locations, employees, categories, inventory, custody, check-in/check-out, disposal, barcode labels and physical inventory comparison.
WinForms .NET · SQL Server · Barcode read/write · ClickOnce
Hamad Medical Corporation — Al Wakra Hospital
Led the workflow and interoperability layer connecting pharmacy systems, patient-queue management and robotic dispensing. The domain work covered a legacy pharmacy + ROWA integration and later Cerner + Omnicell integration patterns.
HL7 · WinForms .NET · WCF · ASP.NET · SQL Server · Barcode · ROWA · Cerner · Omnicell · SDK / API integration
Qatar A to Z
Extended the QatarSale marketplace to iPhone, bringing its vehicle and equipment buying, selling and rental services from the website into a native mobile experience.
Xcode · ASP.NET Web Services · SQL Server
Doha Insurance — Qatar
Delivered kiosk software enabling customers to complete motor-insurance transactions independently by scanning identity and vehicle-registration documents, entering required information, paying and printing the insurance policy.
WinForms · WCF · SQL Server · Oracle Database integration · Payment Gateway
Ministry of Labor · Statistics Authority · Qatar Foundation for Elderly People Care
Developed a business-process-management suite designed to help organizations automate workflows and move toward paperless operations, including visual process design and integration with external systems.
WPF · WinForms · WCF · ASP.NET · Oracle Database · Active Directory · Microsoft Exchange
Council of Ministers General Secretariat — Qatar
Delivered a government-wide HR audit platform that gave ministries and public entities secure access and tools to provide HR information for supervision, control, evaluation and research.
WinForms · WCF · ASP.NET · Oracle Database · Microsoft Office SDK
AMAN Center — Qatar
Built the API backend and staff administration workflow for two public-facing mobile services, working in-house with a mobile developer to route and manage requests received from the public.
.NET Core 3.1 · Angular 9
Hands-on technology & platforms
Selected tools and platforms I use directly or have worked with across agentic AI, architecture, integration, data engineering, cloud, DevSecOps, delivery and enterprise operations.
Tools I use for AI-assisted engineering, local-model evaluation, agent orchestration, RAG and automation R&D.
Enterprise integration, API design, testing and integration-development platforms.
Data engineering, analytics, executive reporting and next-generation data-platform work.
Platforms used to plan, build, secure, deploy, automate and operate modern applications and services.
Development and enterprise application platforms that complement my architecture and delivery work.
Agentic AI & Emerging Technology R&D
I use hands-on R&D to test AI-assisted engineering, local models, agent orchestration and enterprise agentic platforms before translating the lessons into governed enterprise adoption.
Deliver internal business applications, dashboards and tools using AI-assisted software engineering across requirements analysis, documentation, development, debugging, testing and QA.
Design and pilot a multi-agent software-delivery model spanning Product Owner, Project Manager, Business Analyst, System Analyst, UI, frontend, backend, QA and DevOps roles using LangGraph and CrewAI.
Maintain an on-premises environment for local LLMs via Ollama, RAG, n8n-based process automation and agent orchestration to validate models and architectures before enterprise adoption.
Evaluate Google and Microsoft enterprise agentic platforms hands-on, informing enterprise AI adoption, automation strategy and human-in-the-loop operating models.
Leadership & technology
Digital roadmaps · design thinking · business/process optimization · Agile & Waterfall delivery governance · investment cases · portfolio delivery · continuous improvement
Direct CTO reporting · C-suite engagement · functional ownership · internal and offshore distributed teams · multi-million investment governance · vendor accountability
ERP · CRM · CDP · CMS · HR · PIM · e-commerce / OMS · POS / SCO · loyalty · gift cards · payments · workflow platforms
Solution architecture · MuleSoft · TIBCO · REST/OpenAPI · API management · microservices · event-driven integration · SAP · enterprise messaging · HL7
Azure Synapse · Fabric · Power BI · SAP HANA · Databricks leadership exposure · B2B/government pipelines · KPI frameworks · operational monitoring
AI strategy · enterprise AI adoption · AI governance · AI-assisted engineering · agentic workflows · multi-agent orchestration · conversational AI · LLM evaluation · machine learning · automation
Microsoft Azure · Google/Firebase · AWS · DevSecOps/CI-CD · Jira · containers · GitHub/Azure Repos · Agile SDLC · Lean continuous improvement · testing · release & lifecycle governance
Program/project/change management · vendor & SLA governance · RFP/RFB scoring · IT compliance · PCI-DSS · GDPR · ISO · information security · risk · PwC external-audit support · business continuity
Career trajectory
A progression across software engineering, architecture, enterprise applications, delivery leadership and digital transformation.
Lead the Digital Solutions function—one of five core IT domains reporting directly to the CTO—across digital channels, POS, loyalty, enterprise applications, integration, data and AI, through a flexible model of internal and offshore distributed vendor teams while governing mission-critical operations, multi-million technology investments, vendor controls and annual PwC external-audit support.
Led applications development alignment across seven Qatar Social Work organizations, standardizing platforms, guiding solution evaluation and delivering citizen- and case-facing systems.
Core analyst on Oracle E-Business Suite implementation and ERP-to-legacy integrations while leading full-lifecycle delivery of internal platforms.
Managed enterprise software delivery for projects exceeding USD 600K, covering client relationships, teams, architecture, healthcare interoperability and execution.
Digitized approximately 60% of paper-based processes and supported Oracle platforms across 24/7 telecom operations.
Built a full Hajj & Umrah management system with robotic process automation and 2D-barcode passport data capture.
Credentials
Arab Academy for Management, Banking & Financial Sciences · 2007–2009 · Excellent
Damascus University · 2000–2005 · Very Good
Passed · Aug 2026
2025
Power Platform Developer · Azure Developer
PRINCE2 Foundation · Oracle EBS R12 Applications DBA OCP · Oracle Database 10g OCP
Hands-on evaluation of local LLMs, RAG, n8n automation, LangGraph/CrewAI orchestration and Google/Microsoft enterprise agentic platforms, with a focus on governed adoption and human-in-the-loop operating models.
Contact
Contact
For senior technology, transformation, advisory and leadership conversations. Based in Doha and open to international discussions.
Choose a suitable time directly from my Google Calendar availability.
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